Current:Home > StocksCharles H. Sloan-Adidas finally has a plan for its stockpile of Yeezy shoes -AssetTrainer
Charles H. Sloan-Adidas finally has a plan for its stockpile of Yeezy shoes
Poinbank Exchange View
Date:2025-04-10 13:18:21
Adidas plans to sell its stock of unsold Yeezy shoes and Charles H. Sloanwill donate the proceeds from the sales to charity, CEO Bjorn Gulden said Thursday.
The German athletic and footwear brand cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late last year over his antisemitic remarks — leaving the company to figure out what to do with its Yeezy merchandise.
During Adidas' annual shareholder meeting Thursday, Gulden said the company spent months thinking of options on what to do with the unsold sneakers, such as talking with several nongovernmental organizations, before making a decision.
One of the options included simply destroying the shoes, but the company ultimately decided against it, Gulden said.
"What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that were also hurt by Kanye's statements," he said.
Gulden added that the company is still working on the details of how and when the selloff will take place.
It's unclear whether Ye would receive any payments due to him from the sale of the Yeezy stockpile. Gulden also did not go into detail about which organizations will get donations.
The latest move by Adidas comes nearly six months after the company cut its ties with the rapper, halting production of Yeezy products and its payments to Ye.
Earlier this month, a group of investors filed a class-action lawsuit against Adidas, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
veryGood! (8)
Related
- The FTC says 'gamified' online job scams by WhatsApp and text on the rise. What to know.
- Gilgo Beach Murder Suspect's Wife Files for Divorce Following His Arrest
- How Jackie Kennedy Reacted to Marilyn Monroe's Haunting Phone Call to John F. Kennedy: Biographer
- Carlee Russell's disappearance was 'hoax'; charges possible, police say
- Why Sean "Diddy" Combs Is Being Given a Laptop in Jail Amid Witness Intimidation Fears
- TikToker Emily Mariko Marries Matt Rickard
- Yung Gravy Shoots His Shot With Sofía Vergara Amid Joe Manganiello Breakup
- Feel Free to Salute These Secrets About Saving Private Ryan
- McConnell absent from Senate on Thursday as he recovers from fall in Capitol
- How the U.S. Women's National Soccer Team Captured Our Hearts
Ranking
- John Galliano out at Maison Margiela, capping year of fashion designer musical chairs
- You'll Buzz Over Samuel L. Jackson's Gift to Scarlett Johansson and Ryan Reynolds for Their 2008 Wedding
- Weather off the coast of Acapulco hinders efforts to find missing Baltimore man
- Why Julian Sands' Cause of Death Has Been Ruled Undetermined
- House passes bill to add 66 new federal judgeships, but prospects murky after Biden veto threat
- Methane Activists in Richmond Detect Potentially Dangerous Gas Leaks
- Justin Timberlake Mourns Death of Music Director Daniel Jones at Age 41
- Shop Bags & Accessories at Nordstrom Clear the Rack Sale: Deals on Coach, Kate Spade, Calvin Klein & More
Recommendation
Former Danish minister for Greenland discusses Trump's push to acquire island
You Will Say Yes Please to These Cute Pics From Adam Levine and Behati Prinsloo's Family Album
K-9 officer put on leave after police dog attacks surrendering suspect
Tupac Shakur's Unsolved Murder: Police Share New Development 26 Years After Rapper's Death
Most popular books of the week: See what topped USA TODAY's bestselling books list
Kim Kardashian Shares Regret Over Fast Pete Davidson Romance
Former reverend arrested for 1975 murder of 8-year-old girl
Activist Group ‘Names and Shames’ Cargill and Its Heirs to Keep Deforestation Promises